At Dentsu Creative, we have the incredible privilege of working with brands that understand the importance of the connectivity of full-funnel campaigns.
For the latest AMEX Business Gold Card launch, we worked across teams to develop everything from TV spots down to paid social ads, all to be shot within the same production and using the same talent and storylines. My team was responsible for developing the social piece of the campaign; check out a few of our ads below:
Credits (this is a real novel!)
Creative:
Julie Scelzo, Global Executive Creative Director
Christina Pitsinos , Group Creative Director
Brian Swan, Senior Art Director
Jake Fisher Leber, Art Director
Aaron Sheinberg, Copywriter
Kristen Cleghorn, Associate Creative Director Social
Eric Yoon, Senior Copywriter Social
Rachel Vasquez, Art Director Social
Gema Putri, Senior Art Director Social
Angel Delgado, Motion Designer Social
Production:
Celia Everett, Executive Content Producer
Kayte Geldzahler, Senior Producer, Photography & Social
Serena Bove, Integrated Producer, Digital
Meredith Murphy, Senior Producer, Print
Marie Sawicki, Senior Business Manager
Hilary Olesen, Senior Talent Manager
Account:
Jason Oke, EVP, Client Leadership
Caley Erlich, Global Brand Lead
Joey Ziarko, VP, Client Leadership
Claire Sams, Account Supervisor
Katie Stapleton, Assistant Account Executive
Strategy:
Karen Kraut, Global Chief Strategy Officer Amex
Maura Hagerty, VP Comms Strategy
Nancy Oganezov, Senior Strategist Social
Production Company: Caviar LA
Reynald Gresset, Director
Casey Wooden, Executive Producer
Rebecca Donaghe, Producer
Angela Payne, Production Supervisor
Service Company: Twentyfour Seven
Jonas Hendrix, Executive Producer
Nati Martin, Producer
Editorial Company: Work Editorial
Niles Howard, Editor
Mike Horan, Assistant Editor
Chris Delarenal, Head of Production
Music: Premier Music Group
Winslow Bright, Executive Producer
Ian Herbert, Music Supervisor
Color: Color Collective
Mike Howell, Colorist
Claudia Guevara, Executive Producer
Audio: Ballad
Philip Nicolai Flindt, Sound Supervisor, Composer, Partner
Gregers Maersk Moeller, Executive Producer, Music Supervisor and Partner
Photography
Carlos Gonzalez
Social Director
Victor Català