The team was engaged to create a series of TikTok and Meta videos to run as paid social assets as part of United’s re-launch of their overall brand campaign, Good Leads The Way.
We worked with our amazing in-house creators, Andie and Ehi, to bring to life two different social-forward concepts tying back to campaign RTBs around new planes, in-flight features, app functionality, and overall United brand messaging. These three are a selection featuring characters “Airport Mom” and “Airport Dad.”
Full credits:
Agency: Dentsu Creative
Client: United Airlines
ECD: Octavio Maron
ACD: Kristen Cleghorn
Senior Copywriter: Kaitlin Brady
Art Director: Sabrina Hecht
Creators: Andie Kent and Ehimemen Omigie
Account Leadership: Sydney Spreen and Brett Niebling
Strategy: Myles Daigneault and Katie McKenna