As the paid lead for Burger King Paid Social, working on BK’s BIGGEST campaign ever was a daunting task. We had to deliver teaser assets, launch assets, and creative to push people to submit their Whopper idea—all while navigating the complicated process of an AI tool that was being built simultaneously, as well as campaign and legal evolutions that required coordination across several agencies and stakeholders.
Phew!
It paid off, though: we delivered BK’s first-ever Reddit megapost, plenty of TikToks, and video running across the whole social landscape.
Our videos shattered KPIs, doubling VCR rate benchmark on TikTok TopView placements alone. I can’t share specific details here but this was a very successful campaign!
The most exciting opportunity was through Reddit, where we got to lean into user behavior and complete a Megapost. Check it out in a preview here or scroll through (without the delight of GIFs!) below.
Credits:
Agency: Dentsu Creative
Client: Burger King
Creative: Oct Maron (EVP, Content & Creative), Kristen Cleghorn (ACD), Eric Yoon (Sr. Copywriter), Rachel Vasquez (Art Director), Angel Delgado (Animator)
Project Manager: Heather Gaut
Production Lead: Ayana Latimore
Account: Brett Niebling, Lauren Rutledge, Carly Shoneman
Strategy: Sergio Barrientos