4x4 Day, established by my team in 2016 as a National Holiday, took April 4th to new heights in 2017 through an anthem video as well as a Snapchat Lens celebrating the iconic brand phrase, "Jeep Hair, Don't Care." The campaign saw massive return on investment, and to date is the most successful automotive sponsored Lens of all time.
This is the celebration video we made, incorporating a few frames of users enjoying the Lens.
Press clips for the campaign here:
Credits:
Agency: Society
Client: Jeep
Creative Director: Mick O'Brien
Associate Creative Director: Jason Walker
Senior Copywriter: Lisa Jacokes
Art Director: Kristen Cleghorn
Production: Communicore